FEARN  LEICESTER

Optoutside is an annual day when rei co-op closes their doors on black friday to promote enjoying the outside instead of shopping. The graphics team creates optoutside graphic products for the fall season to celebrate the initiative. This seasons graphic leaned into representing a variety of ways people spend time outside. It begins with the hero graphic which includes all of the activities. Vignettes are pulled from the hero graphic to highlight individual activities on their own.