FEARN  LEICESTER

Co-op cycles would refresh it's graphic offering bi-seasonally. For the lightning rider graphic i wanted to give a cartoony character style a try. A style i haven't commonly done in the past. The ask of the graphic was to tie back to co-op cycles e-bikes. To convey the intent i illustrated a lightning bolt character riding a bike giving peace fingers to analog bike cyclists as the e-bike flys past them.