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REI CO-OP // LIFE OUTSIDE
Life outside has been a multi season message. The intent behind the message is to inspire getting outside. For this season we wanted to showcase an ecosystem that differed from the pacific northwest that has become the majority of representation. An ecosystem we never presented was the wetlands. To achieve that we combined some common things you'll find in the wetlands, cranes, cattails, and of course water. The style used is a nod to a vintage graphic/logo you may find for an environmental club, or community.
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