KANARY // BRAND IDENTITY
A brand identity for the all natural skin products of kanary. To achieve the simplest form of an effective logo i chose to make the main focus on the kanary bird and was able to manage making it in the shape of a "k". Creating a bold and iconic logo. The k-bird has also been used as a secondary logo. The first product kanary offered was deodorant which i designed the label for. I wanted to bring the minimalism of the logo into the label, giving it plenty of breathing room, using one font, and only two colors. I felt the design called for an icon to express that the deodorant is handmade and made in washington. Again i wanted to make it minimal to tie back to the logo and stay consistent with the minimal design of the rest of the label. The result was a badge including the verbage "handmade in washington" in a circle around an icon of a hand with a tree in the palm. The owner took creative liberty with the branding as the brand expanded product offerings.
